Growth, Down to a Science.

Connection, Across Cultures.

A woman with long dark hair smiling and looking to her left, wearing a beige blazer and a light-colored top, against a plain white background.

The McKnight Element is a bilingual marketing consultancy that helps bridge the gap between business goals and marketing execution through strategy, data intelligence, and authentic connection Across Cultures.

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Marketing Strategy Consulting

If you’re treating marketing like a checklist, you might be missing the strategy that makes it work. We help you bridge the gap between business goals and marketing execution with a clear, data-driven plan that moves your brand forward.

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Marketing Analytics & Reporting

You’re collecting data, but what does it actually mean? We turn numbers into narratives, transforming campaign metrics and ROI into clear insights, next steps, and data-driven decisions.

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Fractional CMO Leadership

Lead your marketing from strategy through results, providing the vision, priorities, and leadership your team needs to executive effectively. Perfect for small businesses and nonprofits ready for serious growth without the overhead of a full-time Chief Marketing Officer (CMO).

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Across Cultures

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When Latin artist Bad Bunny headlines the 2026 Super Bowl, it’s not just entertainment, it’s a message. Brands can’t afford to stay on the sidelines. Our Across Cultures framework helps you connect authentically with bilingual audiences.

Explore Across Cultures

$3 Trillion

Annual Latino buying power in the U.S.

Axios, 2024

Meet the “Em” Element

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I have the heart of a teacher and the mind of a strategist. As a bilingual Fractional CMO and data translator, I simplify marketing so leaders can make confident, growth-driven decisions. My name is Elaine McKnight, and that’s the core of The McKnight Element.

Get To Know Me

Proven Elements of Growth

Drove $107K in new digital revenue in just 30 days by connecting small and medium-sized businesses with targeted advertising strategies.

Explore My Work
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The Chemistry of Collaboration

  • Two women smiling and hugging, one holding a navy folder from the State of Washington.

    “Elaine has shown incredible professionalism, care, and ingenuity in evolving our social media and digital presence into rich, robust channels. Thanks to her hard work, we now reach our audiences in new, creative, and more effective ways. She has been essential in helping the State Auditor’s Office fulfill its vision of increasing trust in government.”

    - Pat McCarthy, Washington State Auditor

  • Leslie Davenport

    “Elaine is a true friend who listens with care, speaks with insight, and shows up with heart. She’s smart, reliable, and creative, bringing warmth and wisdom to every interaction. Her natural ability to connect with others, paired with her integrity, experience, and follow-through, are the perfect combination for crafting strong relationships and impactful work.”

    - Leslie Davenport, Author of All The Feelings Under the Sun

  • A woman wearing a black hat and a yellow scarf, smiling for the photo.

    “Within just 30 days of working with Elaine, we secured over $107,000 in new digital business and brought key campaigns to fruition. Her expertise and strategic approach created immediate, measurable impact.”

    - Bernie F., The McClatchy Company

  • A woman with glasses and long dark hair sitting on a beige armchair in front of an orange wall with a large penguin mural, smiling.

    “I had the privilege of training Elaine when she first joined PRH, and it was immediately clear she had a curious mind and a talent for asking intelligent, strategic questions. She brought a warm, uplifting energy to our team and excelled at facilitating meaningful connections within the group. Elaine is also an exceptional public speaker, presenting her ideas with confidence, clarity, and flair.”

    - Lizzi D., Penguin Random House

  • A woman with blonde hair, glasses, and a black top smiling indoors, with a lamp and a shelf in the background.

    “Elaine has been a vital part of our team and an exceptional partner to work with. Her dedication to our mission is unwavering, and her meticulous approach to data analysis has directly contributed to the success of our campaigns. She combines analytical precision with a collaborative spirit, making her an invaluable asset.”

    - Caitlin L., Penguin Random House

Ready to take the guesswork out of your marketing?

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The Toolbox:

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